Pick your ticket

Two days, three tracks, 1,200 seats. Choose one day, the whole summit, or seats for your team, and see exactly what each one includes.

Seats
1,200 in total
Days
Fri 14 + Sat 15 May
Tracks
3 in every slot
Tiers
Day · Summit · Team

Early-bird deadline

Early-bird ratesTheir closing date is published here, next to the tiers, when ticket sales open.

Early-bird rates are the first rates on sale. No small print: one date, stated plainly, on this page.

Want to hear the moment the deadline is set? Write to the team and choose “Tickets” as your topic.

Where
Printed here, beside the tiers
Seats
1,200 in total

Three tiers

Every ticket opens all three rooms on the days it covers. Switch between Strategy, Craft and AI in Practice at any break.

  • One day · Fri 14 or Sat 15 May

    Day pass

    One full conference day of your choice, with every room open to you.

    • Every session on your day in Strategy, Craft and AI in Practice
    • Networking with the leaders attending that day
    • Agenda builder and one-page printed schedule
    Request a day pass
  • Both days · seats for colleagues

    Team pass

    Summit passes booked together, so your team can cover all three rooms in every slot.

    • Everything in the Summit pass, for every seat
    • Seats booked together under one contact
    • Split across Strategy, Craft and AI in Practice, then compare notes
    Request team seats

Compare line by line

The same facts as the cards above, in one table. On a phone, swipe sideways; the first column stays put.

What each ticket includes
Included Day pass Summit pass Team pass
Friday 14 May If you choose Friday Included Included
Saturday 15 May If you choose Saturday Included Included
All three tracks: Strategy, Craft, AI in Practice Included Included Included
Talks from the 36 speakers Those on your day Included Included
Networking with product and design leaders On your day Both days Both days
Agenda builder and printed schedule Included Included Included
Seats booked together under one contact Not included Not included Included

Ticket questions

Short answers before you choose.

Can I move between tracks during the day?

Yes. Every ticket opens all three rooms on the days it covers. Strategy, Craft and AI in Practice run side by side, so you can change rooms at any break.

When does the early-bird rate end?

The closing date is published on this page when ticket sales open. To hear it first, write to the team with the topic “Tickets”.

How many seats are there?

1,200 across the summit at the Centro de Congressos de Lisboa on 14 and 15 May 2027.

Should my team book together?

If you want to cover more than one room per slot, yes. With a Team pass your colleagues can split across all three tracks and compare notes afterwards. Seats are booked together under one contact.

Do I need a ticket to use the agenda builder?

No. The agenda builder on the programme page is open to everyone. Star sessions before you buy and you will know which day pass fits, or whether you want both days.

I have access needs. Who do I tell?

Write to the team and choose “Accessibility” as your topic, ideally when you request your ticket, so we can plan with you before you travel.