Twelve of 36 on stage

Talk

Roadmaps that survive the board meeting

Track

Strategy

Slot

Fri 14 May 2027, 10:00–10:45

As VP Product at Marlin Freight, Inês Carvalho owns the roadmap the board reads. Her talk is about building one that keeps its shape under questioning: tying each bet to a decision the board already cares about, and cutting before the meeting rather than during it.

Talk

Designing for the second visit

Track

Craft

Slot

Fri 14 May 2027, 10:00–10:45

The first visit gets the attention; the second decides whether people stay. Tomás Reyes, Head of Design at Quill Health, walks through designing for returning users: what they need to find again quickly, and what should get out of their way.

Talk

Shipping a model nobody notices

Track

AI in Practice

Slot

Fri 14 May 2027, 10:00–10:45

The best model work often shows up as a product that simply behaves better. Amara Okafor, Director of ML Product at Lumen Ledger, covers shipping machine learning that users never have to think about, and how to show its value when nobody notices the model.

Talk

Saying no at scale

Track

Strategy

Slot

Fri 14 May 2027, 11:15–12:00

Every yes costs a team something. Lukas Brandt, Chief Product Officer at Ferro Mobility, talks about saying no across a whole organisation: making the reasons visible, keeping trust when requests are turned down, and letting teams decline work without an escalation.

Talk

A design system is a contract

Track

Craft

Slot

Fri 14 May 2027, 11:15–12:00

Sofia Mendes, Design Systems Lead at Tide Commerce, treats a design system as an agreement between the people who build it and the people who use it. Her talk covers what the system promises, what product teams promise back, and what happens when either side breaks the deal.

Talk

Evals are the new specs

Track

AI in Practice

Slot

Fri 14 May 2027, 11:15–12:00

When a product's behaviour comes from a model, the spec has to describe what good output looks like. Priya Natarajan, Group PM for the AI Platform at Orbital Bank, shows how evaluations take over the job specs used to do, and how product managers can own them.

Talk

Research that changes decisions

Track

Strategy

Slot

Sat 15 May 2027, 10:00–10:45

Research that ends in a slide deck rarely moves a roadmap. Daniel Asante, VP Design at Harbour Learning, talks about planning research around the decision it has to inform, so findings reach the people deciding while the choice is still open.

Talk

Interfaces with a point of view

Track

Craft

Slot

Sat 15 May 2027, 10:00–10:45

Hana Sato, Principal Designer at Kiln Studio, argues for interfaces that take a position: products that make clear choices about what matters, instead of offering every option at equal weight, and are easier to use because of it.

Talk

Trust is a UI problem

Track

AI in Practice

Slot

Sat 15 May 2027, 10:00–10:45

People decide whether to trust an AI feature by what the interface shows them. Rafael Duarte, Head of AI Experience at Coral Insurance, looks at the interface decisions behind that trust: showing sources, admitting uncertainty and making the system easy to correct.

Talk

From founder taste to team taste

Track

Strategy

Slot

Sat 15 May 2027, 11:15–12:00

In a young company, the standard for quality often lives in the founder's head. Noor Haddad, Founder and CEO of Fieldnote, talks about turning that personal taste into something a team can share, argue with and apply without asking.

Talk

Wayfinding for complex products

Track

Craft

Slot

Sat 15 May 2027, 11:15–12:00

Complex products need what a good map gives: a sense of where you are, where you can go and how to get back. Mei Lin Zhou, Product Director at Atlas Maps, applies wayfinding to navigation, information architecture and onboarding in complex software.

Talk

Prototyping with live models

Track

AI in Practice

Slot

Sat 15 May 2027, 11:15–12:00

Static mock-ups cannot show how a model behaves. Elena Petrova, Staff Product Designer at Northwind Energy, makes the case for prototyping with live models from the start, and for testing real model output with people before anyone writes a spec.