Case study · Identity
Rebranding a rail operator
A railway is a brand people use at seven in the morning with a coffee in one hand. It has to work before anyone is awake.
- Client
- A rail operator
- Sector
- Mobility
- Work
- Rebrand
- Studio
- Ostrov Studio, Amsterdam-Noord
Mobility · Rebrand
The brief
A rail operator came to Ostrov Studio for a rebrand.
Rail is a brand nobody picks and everybody uses: on the platform, on the ticket, on the side of a train going past at speed. That is the setting any rail identity has to hold up in, at whatever hour the first train leaves.
Still to supply for this case
The design plans this page with the brief, the idea, the process, results in numbers and a credits list. The only facts supplied are that the client is a rail operator, the sector is mobility and the job was a rebrand, so only a short brief is on the page.
- The idea: what the new identity is built on.
- The process: the steps, and roughly how long they took.
- Results in numbers: figures the client has agreed may be published.
- Credits: who worked on it, at the studio and on the client side.
- Whether the client may be named, and the year of the project.